metroopera

The Emotion Planner

metroopera.jpg

La ópera de Estocolmo ha querido establecer una conexión entre la vida diaria de su ciudad y la música. Trabajando en colaboración con DDB Stockholm, han sustituido cada parada del plano de metro por un sentimiento asociado a una pieza de ópera o ballet. Al visitar la página web, se nos pide escoger las estaciones (las emociones) entre las que queremos pasear, resultando de ello una lista de reproducción.

Este trabajo ha llevado a la agencia DDB Stockholm a ser galardonados con la gold web award en los Epica Awards 2010.

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