Mike Matas – “Our Choice” (by Al Gore), the next-generation digital book

Mike Matas – “Our Choice” (by Al Gore), the next-generation digital book

Secuela de “An Inconvenient Truth” (libro para el cual su autor Al Gore obtuvo en 2007 el Premio Nobel de la Paz o nuestro nacional Premio Príncipe de Asturias), “Our Choice” es más que un simple libro o eBook, sino una aplicación interactiva (para iPhone, iPad y iPod Touch), en la cual el ex-vice presidente de EEUU expone las causas del calentamiento global y presenta ideas innovadoras y soluciones que se están estudiando para frenar este desastre. Si quiers saber más sobre la tecnología que ha hecho “Our Choice” posible, sigue leyendo!

En esta intervención para TED, el co-fundador y diseñador de interfaces de Push Pop Press, Mike Matas (@mike_matas), nos enseña como la tecnología que han desarrollado aporta al usuario una experiencia personal y total con este nuevo formato de “libro”. Actualmente en versión beta privada, se trata de una novedosa plataforma para publicación digital que se basa en la interactividad entre usuario y contenidos (texto, imágenes, audio, vídeo y gráficos interactivos). “Our Choice” es la primera publicación realizada por Push Pop Press; en la pagina de iTunes, donde descargar la aplicación, figura la siguiente mención: “100% of Al Gore’s earnings from Our Choice will be donated to the nonprofit Alliance for Climate Protection” (es decir que si lo compras, además de experimentar y aprender algo nuevo, haces una buena acción!). Ha ganado el premio Apple Design Award 2011.

Gracias a Marta por enseñarme este TED

Our Choice, by Al Gore, a book with an app by Push Pop Press (Mike Matas)

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