flyknit [nike]

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El día de hoy NIKE, el fabricante de ropa y calzado deportivo más innovador del planeta, ha presentado una nueva línea de zapatillas que toman su forma en base a un “tejido”, como si de una media se tratara los hilos que salen de la suela van definiendo la forma del zapato mediante de una serie de complejos nudos que responden a las diversas fuerzas envueltas en el proceso.

Inclusive el característico logo ha sido creado de esta manera, el resultado es un zapato para correr mucho más ligero, apenas 160 gramos.

El proceso es realmente innovador e interesante, después del sigue leyendo puedes ver el spot publicitario y uno con la filosofía del diseño.

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